Articles

Browse our articles for information, ideas and inspiration...

New articles added every month.

Writing copy for nonprofit websites
When writing for nonprofits, approach sensitive issues with sensitivity and respect - never assume, and never talk down to people in your writing.

Writing for the web
Quick, bite-sized copy -  is it as unhealthy as its fast-food equivalent?

Is suspense driving people away from your website?
You have one second to let web users know what your website is about.

Marketing to women - with colour
Blue for boys and pink for girls? New research on colour.

What is the Google sandbox?
And how can I climb out of it?

Note:
We're currently beginning a new online magazine. It will be promoting fresh, creative or innovative businesses started and run by Australian women.

If you would like to have your business included and promoted, please contact Anni at info@knoozi.com