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Copywriting & Content optimisation

Behind Knoozi is Anni Taylor and Susan Wise.

We started Knoozi with a commitment to provide small business and other groups with polished, highly-effective content for their websites, which retains their unique style, vision and focus.

It's understood that small businesses are often high on overheads and low on cash-flow in the early stages - but need to give their websites a kickstart.

And established websites often need a good kick as well! Too many small business websites fail to be found by web users, even after years on the net.

Since the early 1990s, we have produced content for brochures and material for graphic designers, architects, accountants and others. During 2002-2005, we worked together on projects for a community newspaper.


Our biographies and work samples below:

Anni is a freelance writer, currently working as an editor and SEO consultant.

Previous to 2009, she was a features writer and editor with Fairfax Digital. From 2003 to early 2009, she produced feature copy and advertorial for a website that is the largest Australian family website and one of the largest Australian women's sites, now with almost 200,000 members.

Statistics on page impressions and CTRs (click-through-rates) quickly brought an understanding of what kind of copy works and what doesn't. She writes on any subject, in areas as diverse as building design, internet technology and babies!

Previously Anni studied in the areas of social work and information technology - and she has a dedicated interest in both. She is passionate about best outcomes for women and families around the world.

Anni has four active boys, and lives by the beach on the Central Coast of NSW, Australia.





Samples of Anni's work:

Editing:

My large family: Love multiplies
The washing is stacked higher than Superman flies, and nappy-changing has been in operation for the past 18 years. Laura shares the realities and many joys of having a family of 11.


Interviews:

Antonia Kidman interview
Antonia has tackled a diverse amount of roles over the years, from much-loved media host (winning the 2008 People's Choice Astra Awards) to magazine columnist and women's ambassador, and including being a mum to four young children.

Lisa Wilkinson interview
At the tender age of 21, Lisa became editor of the Dolly magazine - an amazing achievement. A few years later, she became editor of Cleo and then Cleo's International Editor-in-Chief. Lisa also played a part in launching the careers of Nicole Kidman, Megan Gale and Kate Fischer.



Features:

Baby Showers
Tea parties are back in style, even for that bastion of giggly girly games - the baby shower. The impending births of the babies of celebrities Naomi Watts and Jessica Alba were celebrated with afternoon teas (often termed 'High Tea'.)


Your Toddler: Super snack ideas for little tummies
The little engine of a toddler is constantly burning fuel - your toddler will benefit from small meals spaced out during the day.

Best money-saving tips for families
You want a family holiday in the Whitsundays - your partner wants a state-of-the-art barbeque. But the credit card is maxed out, and the savings account is limping along.

Your second baby: Tips for surviving a toddler and new arrival
When you have a toddler zooming about, that old ‘sleep when the baby sleeps’ line may have you throwing your hands up in despair! Toddlers are little powerhouses of activity. When you are up to your eyeballs in playdough, blocks and glitter-glue, the strategies have to change!


Stretchmarks
Photographs of pregnant women in the media typically present images of women whose skin is blemish-free. But the true picture is that up to 90% of women will have some stretch marks as a result of pregnancy.


Prams and strollers
You may easily find yourself bewildered by the array of ultra-modern styles, whizz-bang options, and dazzling colours that are on the market today.


The power of Rock and Water

Susan is a freelance writer, currently studying Creative Writing, Philosophy, and Psychology at the University of Newcastle. She also holds a Bachelors degree in Commerce.

She has had several articles published, with her particular interests lying within the parameters of health and well-being.

Susan also has a strong interest in the performing arts and all types of cultural activities, and is actively involved with a local sign language choir.

She lives on the Central Coast of NSW with her teenage son, who is also actively involved in performing arts, and has been in the last six productions for the Gosford Musical Society.

Susan is passionate about the positive effects that music, and the arts in general, have on people’s lives.

Susan exclusively writes in the fields of well-being and self-improvement.




Samples of Susan's work:


Spring clean body and mind
Food for the soul and revitalisation for the body -
from A to Z!

Beat the heat with yoga
It’s one of those hot, sweltering summer days, when it feels as though every ounce of energy has been drained from you...

De-stressing is a breeze
The good news is, there are some simple, yet powerful techniques which you can use to SLOW YOU DOWN.

Senior citizens live it up!
You’ve said goodbye to a career that has provided you with regular activity and social interaction, and this is the point in life when far too many people think, 'now what'?

Better communities for our children
The Communities for Children Project is an exciting new development for the families and children of our community.

Who we are

Who's behind Knoozi?

Anni Taylor

Susan Wise