Information on climbing the Sydney Harbour Bridge for the faint-hearted.
The Sydney Harbour Bridge is an impressive bridge. It is the widest long-span bridge and the fourth-longest spanning-arch bridge in the entire world. The ends of the bridge can be found at Ted's point and Milson's point, if you care to go and look. It measures 134 metres from top to water level. NSW parliament passed laws in 1922 allowing building to commence and in 1932 the bridge was completed. Why don't you climb this impressive bridge today? It takes about three and a half hours of your time. You might be scared but they provide full safety harnesses and orientation sessions to help you.
Climb the Sydney Harbour Bridge - Cure your fear of heights!
Which one of these articles grabs your attention?
Which one quickly tells you the most important information?
Hint: If you prefer the first article - then you must be a dedicated bridge enthusiast!
Be sure to break up your writing into sections when writing for the web. Break up your text with headlines, and often. Use bullet points when aiming to get a series of facts across. Use breakout boxes when you want to highlight something.
Staring at a monitor screen can produce eyestrain - so don't make people struggle to get through your ramblings.
Anni Taylor Copyright March 2008
The Sydney Harbour Bridge is an impressive bridge. It is the widest long-span bridge and the fourth-longest spanning-arch bridge in the entire world. The ends of the bridge can be found at Ted's point and Milson's point, if you care to go and look. It measures 134 metres from top to water level. NSW parliament passed laws in 1922 allowing building to commence and in 1932 the bridge was completed. Why don't you climb this impressive bridge today? It takes about three and a half hours of your time. You might be scared but they provide full safety harnesses and orientation sessions to help you.
Climb the Sydney Harbour Bridge - Cure your fear of heights!
Which one of these articles grabs your attention?
Which one quickly tells you the most important information?
Hint: If you prefer the first article - then you must be a dedicated bridge enthusiast!
Be sure to break up your writing into sections when writing for the web. Break up your text with headlines, and often. Use bullet points when aiming to get a series of facts across. Use breakout boxes when you want to highlight something.
Staring at a monitor screen can produce eyestrain - so don't make people struggle to get through your ramblings.
Anni Taylor Copyright March 2008
Quick, bite-sized copy - is it as unhealthy as its fast-food equivalent?
Writing for the web
Climbing the heights of optimal web copy
| n | Thousands helped to overcome their fear of heights (acrophobia) by achieving a bridge climb |
| n | orientation session with bridge walk simulator |
| n | Full safety harnesses |
| n | Specially trained climb leaders |
| n | Experience a magic view of Sydney at dawn, day, dusk or night |
Article 1:
Article 2:
Breakout box:
Bullet points:
Fast food has a reputation of being bad for you. It's too quick, too easy, too sugary, too greasy.
In the same way, written content in short, bite-sized chunks might be thought of as 'filler' - too lightweight, and of little value.
But short, concise web copy can be healthy fodder if it is delivering information in the best way possible for users.
In the same way, written content in short, bite-sized chunks might be thought of as 'filler' - too lightweight, and of little value.
But short, concise web copy can be healthy fodder if it is delivering information in the best way possible for users.
For example, imagine you are searching the internet for information - Some friends want you to climb the Sydney Harbour Bridge with them, but you are terrified of heights.
What you are desperately looking for is information on doing the climb for those affected by heights.
You come across two different articles:
What you are desperately looking for is information on doing the climb for those affected by heights.
You come across two different articles: